The First Shampoo Treatment
The first smoothing shampoo in the world. Using heat to change the natural shape of the hair, The First Shampoo acts within the internal structure of the cortex layer, which is responsible for the hair’s curvature.
Straightens and de-frizzes
Faster than any other straightener
No need for specialist aftercare products
Lasts up to 3 months
No waiting time for the first wash
Colour hair the same day
Formaldehyde free
Economical
Fantastic Conditioning results
Compatible with all chemicals
The first smoothing shampoo in the world. Using heat to change the natural shape of the hair, The First Shampoo acts within the internal structure of the cortex layer, which is responsible for the hair’s curvature.